(a) General requirements. This course is recommended for students in Grades 10-12. Prerequisite: Graphic Design and Illustration I. Recommended corequisite: Graphic Design and Illustration II Lab. Students shall be awarded one credit for successful completion of this course.
(b) Introduction.
  (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.
  (2) The Arts, Audio/Video Technology, and Communications Career Cluster is focused on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.
  (3) Careers in graphic design and illustration span all aspects of the advertising and visual communications industries. Within this context, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an advanced understanding of the industry with a focus on mastery of content knowledge and skills.
  (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.
  (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.
(c) Knowledge and skills.
  (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:
    (A) participate in training, education, or certification for employment;
    (B) demonstrate positive work behaviors and personal qualities needed to be employable;
    (C) demonstrate skills related to seeking and applying for employment to find and obtain a desired job, including identifying job opportunities, developing a resume and letter of application, completing a job application, and demonstrating effective interview skills;
    (D) maintain a career portfolio to document information such as work experiences, licenses, certifications, and work samples; and
    (E) demonstrate skills in evaluating and comparing employment opportunities.
  (2) The student applies academic knowledge and skills in art and design projects. The student is expected to:
    (A) apply English language arts knowledge by demonstrating skills such as correct use of content, technical concepts, vocabulary, grammar, punctuation, and terminology to write and edit a variety of documents; and
    (B) apply mathematics knowledge and skills such as using whole numbers, decimals, fractions, and knowledge of arithmetic operations.
  (3) The student understands and employs problem-solving methods. The student is expected to:
    (A) employ critical-thinking skills independently and in groups; and
    (B) employ interpersonal skills in groups to solve problems.
  (4) The student applies knowledge of design systems. The student is expected to analyze and summarize the history and evolution of related fields.
  (5) The student applies cyber safety procedures. The student is expected to implement personal and professional safety rules and regulations.
  (6) The student applies leadership characteristics to student leadership and professional development activities. The student is expected to:
    (A) employ leadership skills;
    (B) employ teamwork and conflict-management skills;
    (C) conduct and participate in meetings; and
    (D) employ mentoring skills.
  (7) The student applies ethical decision making and complies with laws regarding use of technology in art and design. The student is expected to:
    (A) exhibit ethical conduct;
    (B) apply copyright laws;
    (C) model respect for intellectual property;
    (D) demonstrate proper etiquette and knowledge of acceptable use policies; and
    (E) identify the impact of the advertising and visual communication design industry on society.
  (8) The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks.
  (9) The student develops an advanced understanding of graphic design and illustration. The student is expected to:
    (A) interpret, evaluate, and justify design decisions;
    (B) participate in oral or written critiques of designs by applying a critical method of evaluation; and
    (C) identify and apply art elements and principles to designs and illustrations.

Source Note: The provisions of this §130.108 adopted to be effective August 28, 2017, 40 TexReg 6601