(a) General requirements. This course is recommended for students in Grades 11 and 12. Prerequisites: Audio/Video Production II and Audio/Video Production II Lab. Students shall be awarded two credits for successful completion of this course. A student may repeat this course once for credit provided that the student is experiencing different aspects of the industry and demonstrating proficiency in additional and more advanced knowledge and skills.     
      (b) Introduction.      
        (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.       
        (2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.       
        (3) Careers in audio/video production span all aspects of the audio/video communications industry. Building upon the concepts taught in Audio/Video Production II and its corequisite Audio/Video Production II Lab, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an increasing understanding of the industry with a focus on applying pre-production, production, and post-production audio and video products in a professional environment. This course may be implemented in an advanced audio/video or audio format. Instruction may be delivered through lab-based classroom experiences or career preparation opportunities.       
        (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.       
        (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.       
      (c) Knowledge and skills.      
        (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:                  (A) participate in training, education, or certification for employment;                   (B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;                   (C) demonstrate skills related to seeking and applying for employment; and                   (D) create a resume and cover letter/letter of interest to document information such as work experiences, licenses, certifications, and work samples.         
        (2) The student applies academic knowledge and skills in production projects. The student is expected to:                  (A) apply English language arts knowledge and skills by consistently demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and                   (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by consistently demonstrating knowledge of arithmetic operations and applying measurement to solve problems.         
        (3) The student implements advanced professional communications strategies. The student is expected to:                  (A) adapt language such as structure and style for audience, purpose, situation, and intent;                   (B) formulate, analyze, and organize oral and written information;                   (C) formulate, analyze, interpret, and communicate information, data, and observations;                   (D) create and deliver formal and informal presentations;                   (E) apply active listening skills to obtain and clarify information;                   (F) listen to and speak with diverse individuals; and                   (G) exhibit public relations skills to increase internal and external customer/client satisfaction.         
        (4) The student implements advanced problem-solving methods. The student is expected to:                  (A) employ critical-thinking skills, including data gathering and interpretation independently and in groups; and                   (B) employ interpersonal skills in groups to solve problems and make decisions.         
        (5) The student implements advanced technology applications and processes. The student is expected to:                  (A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and                   (B) use processes such as personal information management, file management, and file sharing.         
        (6) The student implements advanced knowledge of the evolution and current trends of the audio and video production industries. The student is expected to:                  (A) summarize the history and evolution of audio and video production industries; and                   (B) analyze the current trends of audio and video production industries.         
        (7) The student applies safety regulations. The student is expected to:                  (A) consistently implement personal and workplace safety rules and regulations;                   (B) recognize and resolve potential safety concerns; and                   (C) follow emergency procedures.         
        (8) The student implements leadership characteristics in student organizations and professional development activities. The student is expected to:                  (A) employ leadership skills to accomplish goals and objectives by analyzing the various roles of leaders within organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills;                   (B) employ teamwork and conflict-management skills to achieve collective goals;                   (C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;                   (D) prepare for meetings by developing goals and objectives to achieve within a scheduled time and producing agendas;                   (E) conduct and participate in meetings to accomplish work tasks by achieving goals and objectives within a scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedures, as needed; and                   (F) employ mentoring skills to inspire and teach others.         
        (9) The student implements ethical decision making and complies with laws regarding use of technology. The student is expected to:                  (A) exhibit ethical conduct related to providing proper credit for ideas and privacy of sensitive content;                   (B) discuss and apply copyright laws in relation to fair use and acquisition, trademark laws, personal privacy laws, and use of digital information by citing sources using established methods;                   (C) model respect for intellectual property when manipulating, morphing, and editing graphics, video, text, and sound;                   (D) demonstrate proper etiquette and knowledge of acceptable use policies when using networks, especially resources on the Internet and intranet; and                   (E) analyze the impact of the audio/video production industry on society.         
        (10) The student demonstrates appropriate career-building characteristics and maintains a professional portfolio. The student is expected to:                  (A) maintain a career portfolio to document information such as work experiences, licenses, certifications, and work samples;                   (B) demonstrate skills in evaluating and comparing employment opportunities;                   (C) examine and employ professional networking opportunities such as career and technical student organizations, professional social media, and industry professional organizations; and                   (D) examine employment opportunities in entrepreneurship.         
        (11) The student employs effective planning and time-management skills to enhance productivity. The student is expected to:                  (A) employ effective planning and time-management skills to complete work tasks; and                   (B) use technology to enhance productivity.         
        (12) The student implements an advanced understanding of a client-based production in all stages of production. The student is expected to:                  (A) determine and meet client needs by conducting client meetings to identify specific project requirements and target demographics; and                   (B) develop a production proposal for client approval that includes a production schedule, research-based production costs, and appropriate delivery and distribution options.         
        (13) The student engages in pre-production activities for a successful execution of the project. The student is expected to:                  (A) identify cast, crew, equipment, and location requirements;                   (B) develop a budget with considerations for cast, crew, equipment, and location;                   (C) analyze the script and storyboard processes; and                   (D) assign team roles required for production.         
        (14) The student engages in production activities for successful execution of the project. The student is expected to:                  (A) conduct a client meeting for presenting production strategies and implement client feedback;                   (B) implement a coherent sequence of production events;                   (C) use necessary equipment and crew for quality productions;                   (D) demonstrate teamwork and knowledge of interpersonal skills with sensitivity to diversity;                   (E) demonstrate appropriate use of editing systems; and                   (F) make decisions appropriate for each element of production.         
        (15) The student engages in post-production activities for a successful output and distribution of the project. The student is expected to:                  (A) make necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity;                   (B) use various compression standards;                   (C) research the appropriate delivery formats for the target audience;                   (D) advise clients on optimal delivery options; and                   (E) discuss distribution options with optimal project reach.         
        (16) The student practices business skills for freelance entrepreneurs. The student is expected to:                  (A) implement standard freelance entrepreneur self-promotion techniques;                   (B) develop proposals, standard billing, and collection practices;                   (C) research freelance entrepreneur start-up practices; and                   (D) use technology applications common to freelance entrepreneurs.         
        (17) The student develops an understanding of professional employment strategies through practical experience in the arts, audio/video technology, and communications career field. The student is expected to:                  (A) identify types and requirements of potential employers;                   (B) use professional etiquette and protocol in situations such as making introductions, speaking on the phone, communicating via electronic devices, offering and receiving criticism, and making follow-up communication; and                   (C) exhibit appropriate grooming and attire.         
        (18) The student develops an understanding of appropriate interview strategies in professional contexts. The student is expected to:                  (A) employ appropriate verbal, nonverbal, and listening skills;                   (B) use clear and appropriate communications to convey skill set to others;                   (C) understand and apply federal laws regarding lawful employment interviews; and                   (D) identify and use appropriate strategies for dealing with diverse individuals.         
     Source Note:        The provisions of this §130.112 adopted to be effective August 28, 2017, 40 TexReg 6601