(a) General requirements. This course is recommended for students in Grades 11 and 12. The practicum course is a paid or unpaid capstone experience for students participating in a coherent sequence of career and technical education courses in the Arts, Audio/Video Technology, and Communications Career Cluster. Prerequisites: Audio/Video Production II and Audio/Video Production II Lab. Corequisite: Practicum in Audio/Video Production. This course must be taken concurrently with Practicum in Audio/Video Production and may not be taken as a stand-alone course. Students shall be awarded one credit for successful completion of this course. A student may repeat this course once for credit provided that the student is experiencing different aspects of the industry and demonstrating proficiency in additional and more advanced knowledge and skills.
(b) Introduction.
  (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.
  (2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.
  (3) Careers in audio/video production span all aspects of the audio/video communications industry. Building upon the concepts taught in Audio/Video Production II and Audio/Video Production II Lab, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an increasing understanding of the industry with a focus on applying pre-production, production, and post-production audio and video products in a professional environment. This course may be implemented in an advanced audio/video or audio format. Instruction may be delivered through lab-based classroom experiences or career preparation opportunities.
  (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.
  (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.
(c) Knowledge and skills.
  (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:
    (A) participate in a paid or unpaid, laboratory- or work-based application of previously studied knowledge and skills related to audio/video production;
    (B) participate in training, education, or preparation for licensure, certification, or other relevant credentials to prepare for employment;
    (C) demonstrate professional standards and personal qualities needed to be employable such as effective oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability with increased fluency;
    (D) demonstrate technology applications skills such as effective use of social media, email, Internet, publishing tools, presentation tools, spreadsheets, or databases for audio and video production projects with increased fluency;
    (E) use appropriate vocabulary and correct grammar and punctuation to compose and edit copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and
    (F) employ effective planning and time-management skills with increased fluency to complete work tasks.
  (2) The student implements advanced professional communications strategies. The student is expected to:
    (A) demonstrate verbal and non-verbal communication consistently in a clear, concise, and effective manner;
    (B) analyze, interpret, and effectively communicate information, data, and observations;
    (C) create and deliver formal and informal presentations effectively; and
    (D) exhibit public relations skills to maintain internal and external customer/client satisfaction.
  (3) The student implements advanced problem-solving methods. The student is expected to:
    (A) employ critical-thinking skills with increased fluency both independently and in groups to solve problems and make decisions; and
    (B) demonstrate the transfer and adaptation of knowledge through the creation of original work.
  (4) The student understands and applies proper safety techniques in the workplace. The student is expected to:
    (A) demonstrate an understanding of and consistently follow workplace safety rules and regulations; and
    (B) recognize and resolve potential safety concerns.
  (5) The student understands the professional, ethical, and legal responsibilities in audio/video production. The student is expected to:
    (A) demonstrate a positive, productive work ethic by performing assigned tasks as directed;
    (B) exhibit ethical conduct by providing proper credit for ideas and maintaining privacy of sensitive content;
    (C) model respect for intellectual property when manipulating, morphing, and editing graphics, video, text, and sound;
    (D) practice safe, legal, and responsible use of information and technology;
    (E) show integrity by choosing the ethical course of action when making decisions; and
    (F) comply with all applicable rules, laws, and regulations in a consistent manner.
  (6) The student participates in an audio/video production experience. The student is expected to:
    (A) conduct, document, and evaluate learning activities in a supervised audio/video production experience;
    (B) develop advanced technical knowledge and skills related to the student's occupational objective;
    (C) demonstrate an advanced understanding of a client-based production in all stages of production;
    (D) engage in pre-production activities such as identifying cast, crew, equipment, and location requirements; developing a budget; and analyzing script and storyboard processes for successful execution of a project;
    (E) engage in production activities for successful execution of the project, including making decisions appropriate for each element of a production;
    (F) engage in post-production activities such as making necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity, and researching the appropriate delivery formats for the target audience for a successful output and distribution of a project;
    (G) demonstrate growth of technical skill competencies;
    (H) evaluate strengths and weaknesses in technical skill proficiency; and
    (I) collect representative work samples.

Source Note: The provisions of this §130.118 adopted to be effective August 28, 2017, 41 TexReg 614