(a) General requirements. This course is recommended for students in Grades 11 and 12. The practicum course is a paid or unpaid capstone experience for students participating in a coherent sequence of career and technical education courses in the Marketing Career Cluster. Recommended prerequisite: Principles of Business, Marketing, and Finance. Corequisite: Practicum in Marketing. This course must be taken concurrently with Practicum in Marketing and may not be taken as a stand-alone course. Students shall be awarded one credit for successful completion of this course. A student may repeat this course once for credit provided that the student is experiencing different aspects of the industry and demonstrating proficiency in additional and more advanced knowledge and skills.
(b) Introduction.
  (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.
  (2) The Marketing Career Cluster focuses on planning, managing, and performing marketing activities to reach organizational objectives.
  (3) Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions.
  (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.
  (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.
(c) Knowledge and skills.
  (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:
    (A) participate in a paid or unpaid, laboratory- or work-based application of previously studied knowledge and skills related to marketing;
    (B) participate in training, education, or preparation for licensure, certification, or other relevant credentials to prepare for employment;
    (C) demonstrate professional standards and personal qualities needed to be employable such as self-discipline, integrity, customer service, work ethic, adaptability with increased fluency;
    (D) demonstrate use of personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications with increased fluency for relevant projects;
    (E) employ teamwork and conflict-management skills with increased fluency to achieve collective goals; and
    (F) employ planning and time-management skills and tools with increased fluency to enhance results and complete work tasks.
  (2) The student applies professional communications strategies. The student is expected to:
    (A) demonstrate proper use of written, verbal, and visual communication techniques with increased proficiency;
    (B) apply active listening skills to obtain and clarify information;
    (C) create and deliver formal and informal presentations effectively;
    (D) analyze, interpret, and effectively communicate information; and
    (E) exhibit public relations skills to maintain internal and external customer/client satisfaction.
  (3) The student implements advanced problem-solving methods. The student is expected to:
    (A) employ critical-thinking skills with increased fluency both independently and in groups to solve problems and make decisions;
    (B) conduct technical research to gather information necessary for decision making; and
    (C) analyze elements of a problem to develop creative and innovative solutions.
  (4) The student understands and applies proper safety and security techniques in the workplace. The student is expected to:
    (A) demonstrate understanding of and consistently follow workplace safety rules and regulations; and
    (B) adhere to technology safety and security policies such as acceptable use policy and webpage policies.
  (5) The student understands the professional, ethical, and legal responsibilities in marketing. The student is expected to:
    (A) demonstrate a positive, productive work ethic by performing assigned tasks as directed;
    (B) apply alternative responses to workplace situations based on personal or professional ethical responsibilities;
    (C) show integrity by choosing the ethical course of action when making decisions; and
    (D) comply with all applicable rules, laws, and regulations such as Occupational Safety and Health Administration and statutes such as the Americans with Disabilities Act in a consistent manner.
  (6) The student participates in a marketing experience. The student is expected to:
    (A) conduct, document, and evaluate learning activities in a supervised marketing experience;
    (B) develop advanced technical knowledge and skills related to the student's occupational objective;
    (C) demonstrate use of information technology tools to manage and perform work responsibilities;
    (D) apply concepts and strategies needed to communicate information about products, services, images, and ideas to achieve a desired outcome;
    (E) model communication channels used in sales promotion;
    (F) apply different components of the marketing mix to contribute to successful marketing;
    (G) apply the elements and processes of product planning, including related product-mix strategies to meet customer expectations;
    (H) identify and evaluate elements of an advertisement with increased fluency;
    (I) demonstrate growth of technical skill competencies;
    (J) evaluate strengths and weaknesses in technical skill proficiency; and
    (K) collect representative work samples.

Source Note: The provisions of this §130.388 adopted to be effective August 28, 2017, 41 TexReg 614