(a) General requirements. This course is recommended for students in Grades 10-12. Prerequisite: Audio/Video Production I. Corequisite: Audio/Video Production II. This course must be taken concurrently with Audio/Video Production II and may not be taken as a stand-alone course. Districts are encouraged to offer this lab in a consecutive block with Audio/Video Production II to allow students sufficient time to master the content of both courses. Students shall be awarded one credit for successful completion of this course.
(b) Introduction.
  (1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.
  (2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.
  (3) Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Building upon the concepts taught in Audio/Video Production, in addition to developing advanced knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an advanced understanding of the industry with a focus on pre-production, production, and post-production products. Through diverse forms of storytelling and production, students will exercise and develop creativity, intellectual curiosity, and critical-thinking, problem-solving, and collaborative skills. This course may be implemented in an audio format or a format with both audio and video. Requiring a lab corequisite for the course affords necessary time devoted specifically to the production and post-production process.
  (4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.
  (5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.
(c) Knowledge and skills.
  (1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:
    (A) participate in training, education, or certification for employment;
    (B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;
    (C) demonstrate skills related to seeking and applying for employment;
    (D) update a resume, cover letter/letter of interest, and career portfolio to document information such as work experiences, licenses, certifications, and work samples; and
    (E) demonstrate skills in evaluating and comparing employment opportunities.
  (2) The student applies academic knowledge and skills in production projects. The student is expected to:
    (A) apply English language arts knowledge and skills by consistently demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and
    (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by consistently demonstrating knowledge of arithmetic operations and applying measurement to solve problems.
  (3) The student develops a perception of self, human relationships, and the world. The student is expected to:
    (A) demonstrate the value and purpose of listening, observing, concentrating, cooperating, and using emotional and sensory recall;
    (B) develop and practice effective voice and diction;
    (C) analyze strategies such as advertising; perpetuating stereotypes; and using visual representations, special effects, and language used by media to inform, persuade, entertain, and transform culture;
    (D) explore the emotional and intellectual effects of visual media on viewers; and
    (E) analyze how visual and audio techniques such as special effects, editing, camera angles, reaction shots, sequencing, and music convey messages in media.
  (4) The student applies professional communications strategies. The student is expected to:
    (A) adapt language for audience, purpose, situation, and intent through structure and style;
    (B) analyze and organize oral and written information;
    (C) analyze, interpret, and communicate information, data, and observations;
    (D) create and deliver formal and informal presentations;
    (E) apply active listening skills to obtain and clarify information;
    (F) listen to and speak with diverse individuals;
    (G) collaborate with others in a production role such as talent, director, producer, videographer, and editor to tell a story through live or recorded productions; and
    (H) exhibit public relations skills to increase internal and external customer/client satisfaction.
  (5) The student understands and examines problem-solving methods. The student is expected to:
    (A) employ critical-thinking skills independently and in groups;
    (B) employ interpersonal skills in groups to solve problems; and
    (C) demonstrate responsibility, artistic discipline, and creative problem solving by concentrating in one or more areas of audio and video production such as directing, producing, writing, videography, and editing.
  (6) The student uses technology applications and processes. The student is expected to:
    (A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and
    (B) use processes such as personal information management, file management, and file sharing.
  (7) The student applies safety regulations. The student is expected to:
    (A) implement personal and workplace safety rules and regulations throughout the production process;
    (B) recognize and resolve potential safety concerns; and
    (C) follow emergency procedures.
  (8) The student applies leadership characteristics to student organizations and professional development activities. The student is expected to:
    (A) employ leadership skills to accomplish goals and objectives by exhibiting problem-solving and management traits;
    (B) employ teamwork and conflict-management skills to achieve collective goals;
    (C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;
    (D) prepare for meetings by developing goals and objectives to achieve within a scheduled time and producing agendas;
    (E) conduct and participate in meetings to accomplish work tasks by achieving goals and objectives within a scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedures, as needed; and
    (F) employ mentoring skills to inspire and teach others.
  (9) The student applies ethical decision making and complies with laws regarding use of technology in audio/video production. The student is expected to:
    (A) demonstrate an understanding of ethical conduct related to interacting with others and providing proper credit for ideas;
    (B) apply copyright laws in relation to fair use and acquisition, trademark laws, and personal privacy laws;
    (C) model respect for intellectual property; and
    (D) demonstrate proper etiquette and knowledge of acceptable use policies.
  (10) The student applies technical skills for efficiency. The student is expected to:
    (A) employ planning and time-management skills to complete work tasks; and
    (B) use technology to enhance productivity.
  (11) The student demonstrates an understanding of audio and video production. The student is expected to:
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