(a) Any advertisement required to be submitted or submitted voluntarily by an insurer licensed to do business in Texas must be accompanied by a transmittal letter addressed to the Texas Department of Insurance, Life and Health Lines, MC-LH-LHL, P.O. Box 12030, Austin, Texas 78711-2030. The transmittal letter must contain the following information:
  (1) the identifying form number of each form submitted including a separate identifying form number for each Internet page and pop-up having a distinct URL;
  (2) the type of advertisement submitted, i.e., institutional advertisement, invitation to inquire, or invitation to contract;
  (3) the form number(s) of the approved policy and/or rider form(s) advertised;
  (4) the method or media used for dissemination of the advertisement;
  (5) the form number(s) for all other advertising material to be used with the advertisement(s) being submitted; and
  (6) an attachment explaining all variable material; the variable material must be identified with brackets on the advertisement(s).
(b) All advertisements must be submitted in duplicate.
(c) Advertisements may be submitted in printers' proof or as "pasteups."
(d) An advertisement subject to requirements regarding filing of the advertisement with the department for review under the Insurance Code or Texas Administrative Code, Title 28, and that is the same as or substantially similar to an advertisement previously reviewed and accepted by the department, is not required to be filed for review. For the purposes of this subsection, "substantially similar" means the new advertisement does not introduce any substantive content not previously reviewed, nor does it eliminate any content satisfying required disclosures or that would render the advertisement noncompliant with §21.112 of this title (relating to General Prohibition). A person or entity wishing to introduce a "substantially similar" advertisement must file a signed written statement with the department at the address identified in subsection (a) of this section. Such statement must identify or illustrate the changes to be introduced, and list the previously reviewed and accepted form(s) in which those changes would appear, including the form number(s) and the department's filing number(s) under which those forms were previously reviewed and accepted.
(e) The following rules require that advertisements be filed with the department for review at or prior to use:
  (1) §3.1744 of this title (relating to Advertising, Sales, and Solicitation Materials; Filing Prior to Use), regarding life settlement contracts;
  (2) §3.3313 of this title (relating to Filing Requirements for Advertising), regarding Medicare supplement insurance;
  (3) §3.3838 of this title (relating to Filing Requirements for Advertising), regarding long-term care insurance; and
  (4) §11.603 of this title (relating to Filings), regarding certain Medicare HMO contracts.

Source Note: The provisions of this §21.120 adopted to be effective April 20, 1983, 8 TexReg 1158; amended to be effective December 9, 2007, 32 TexReg 8830; amended to be effective September 8, 2010, 35 TexReg 8117; amended to be effective November 7, 2021, 46 TexReg 7408