(a) Except as provided by subsection (b) of this section, the suggested retail price of a new motor vehicle advertised by a manufacturer or distributor must include all costs and charges for the motor vehicle advertised.
(b) The following costs and charges may be excluded if an advertisement described in subsection (a) of this section clearly and conspicuously states the costs and charges are excluded:
  (1) destination and dealer preparation charges;
  (2) registration, certificate of title, license fees, or an additional registration fee, if any;
  (3) taxes; and
  (4) other fees or charges that are allowed or prescribed by law.
(c) Except as provided by this subsection, if the price of a motor vehicle is stated in an advertisement placed with local media in Texas by a manufacturer or distributor and the names of the local dealers for the motor vehicles advertised are included in that advertisement, then the price must include all costs and charges for the motor vehicle advertised, including destination and dealer preparation charges. The only costs and charges that may be excluded from the price are:
  (1) registration, certificate of title, license fees, or an additional registration fee, if any;
  (2) taxes; and
  (3) other fees or charges that are allowed or prescribed by law.

Source Note: The provisions of this §215.249 adopted to be effective February 11, 2010, 35 TexReg 883; amended to be effective February 13, 2017, 42 TexReg 571; amended to be effective June 1, 2024, 49 TexReg 2704