(a) It is unlawful for a dealer to advertise an offer of a manufacturer's or distributor's rebate, interest or finance charge reduction, or other financial inducement or incentive if the dealer contributes to the incentive program, unless such advertising discloses that the dealer's contribution may affect the final negotiated price of the motor vehicle.
(b) An advertisement containing an offer of an interest or finance charge incentive that is paid for or financed by the dealer rather than the manufacturer or distributor shall disclose:
  (1) that the dealer pays for or finances the interest or finance charge rate reduction;
  (2) the amount of the dealer's contribution in either a dollar or percentage amount; and
  (3) that such arrangement may affect the final negotiated price of the motor vehicle.
(c) An offer or promise to pay or to tender cash to a buyer of a motor vehicle, as in a rebate or cash back program, may not be advertised unless the rebate or cash back program is offered and paid in part by the motor vehicle manufacturer or distributor directly to the retail purchaser or to the assignee of the retail purchaser and unless the advertisement sets forth the contribution disclosures required by this rule.

Source Note: The provisions of this §215.259 adopted to be effective February 11, 2010, 35 TexReg 883; amended to be effective February 13, 2017, 42 TexReg 571