Sec. 259.005.  AUTHORIZED ADVERTISING RESTRICTIONS.  Board rules adopted under Section 254.002 to regulate advertising may include restrictions that prohibit communications to the public that:
(1)  are false, misleading, or deceptive;
(2)  state an opinion regarding the quality of dental services;
(3)  appeal to an individual's anxiety in an excessive or unfair way;
(4)  intimidate or exert undue pressure or undue influence over a prospective patient;
(5)  create unjustified expectations concerning the potential result of a dental treatment;
(6)  refer to benefits or other attributes of dental procedures or products that involve significant risks without including realistic assessments of the safety and efficacy of those procedures or products;
(7)  contain statistical data, representations, or other information that is not susceptible to reasonable verification by the public;
(8)  refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted;
(9)  offer a discount for dental services without disclosing the total fee to which the discount will apply;  or
(10)  fail to make truthful disclosure of the source and authorship of any message published under a dentist's byline.
Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. Sept. 1, 1999.