(a) The purpose of public awareness efforts is to increase recognition of ECI programs in the community so that families with children potentially eligible for early childhood intervention services will access those services.     
      (b) The contractor must document that families and the general public are provided current HHSC ECI materials on:      
        (1) ECI service delivery, including the family's role;       
        (2) eligibility criteria;       
        (3) the ECI array of services;       
        (4) how to make a referral to ECI; and       
        (5) the family cost share system of payments for early childhood intervention services.       
      (c) The contractor's program staff must be able to explain to families and the public the information listed in subsection (b) of this section.     
      (d) The contractor must assist HHSC ECI as requested in public awareness activities, including informing families and their community of the HHSC ECI Central Directory.     
      (e) The contractor must establish and maintain ongoing relationships with public and private agencies that serve children and families in their community to:      
        (1) increase quality referrals for ECI services; and       
        (2) coordinate with community partners to increase access to resources and services for ECI children and families.       
     Source Note:        The provisions of this §350.611 adopted to be effective September 1, 2013, 38 TexReg 5524; amended to be effective June 30, 2019, 44 TexReg 3280; transferred effective March 1, 2021, as published in the Texas Register February 5, 2021, 46 TexReg 941