(a) No license or permit holder may give or offer to give to any person any inducement with the purchase of alcoholic beverages.
(b) No license or permit holder may give any rebate or coupon redeemable by the public for the purchase of or for a discount on the purchase of any alcoholic beverage.
(c) No license or permit holder may offer or give away with or without the purchase of any alcoholic beverage, a coupon redeemable for a rebate, cents-off or for any free non-alcoholic beverage item or product that it does not sell. A license or permit holder may, however, offer a discount, rebate, or cents-off coupon on any non-alcohol product, except non-alcohol malt beverages and wines, that it sells if it does not require the purchase of any alcoholic beverage.
(d) None of the above prohibits any retailer from offering a complimentary drink or drink discount as part of a meal package, a hotel package or any airline frequent flier program or in conjunction with any airline ticket purchase, provided, however, that no discount or complimentary beverage shall be brand identified or redeemed by a member of the manufacturing or wholesale tier.

Source Note: The provisions of this §45.101 adopted to be effective January 1, 1976; amended to be effective August 1, 1994, 19 TexReg 5629; amended to be effective September 28, 1994, 19 TexReg 7270; amended to be effective October 26, 1995, 20 TexReg 8452; amended to be effective February 14, 2022, 47 TexReg 647