Text of section effective on April 01, 2025
Sec. 540.0055.  MARKETING GUIDELINES.  (a)  The commission shall establish marketing guidelines for Medicaid managed care organizations, including guidelines that prohibit:
(1)  door-to-door marketing to a recipient by a Medicaid managed care organization or the organization's agent;
(2)  using marketing materials with inaccurate or misleading information;
(3)  making a misrepresentation to a recipient or provider;
(4)  offering a recipient a material or financial incentive to choose a Medicaid managed care plan, other than a nominal gift or free health screening the commission approves that the Medicaid managed care organization offers to all recipients regardless of whether the recipients enroll in the plan;
(5)  using a marketing agent who is paid solely by commission; and
(6)  face-to-face marketing at a public assistance office by a Medicaid managed care organization or the organization's agent.
(b)  This section does not prohibit:
(1)  distributing approved marketing materials at a public assistance office; or
(2)  providing information directly to a recipient under marketing guidelines the commission establishes.
Added by Acts 2023, 88th Leg., R.S., Ch. 769 (H.B. 4611), Sec. 1.01, eff. April 1, 2025.