A licensee may not engage in advertising that is false, deceptive, or misleading. A false, deceptive, or misleading advertising statement or claim includes, without limitation:
  (1) a prediction of future success or a guarantee that satisfaction or a cure will result from the performance of the advertised professional services;
  (2) illegal transactions;
  (3) a representation or implication that the announced services or facilities are superior in quality to those of other licensees which is not subject to reasonable verification by the public and/or would tend to create a false impression of the qualities of the professional services or facilities;
  (4) a statement or implication that a licensee is a certified or recognized specialist unless the licensee is a veterinarian who is board certified as recognized by the American Veterinary Medical Association in such specialty;
  (5) a claim that intends to create or is likely to create an inflated or unjustified expectation; or
  (6) an expressed or implied material misrepresentation of fact.

Source Note: The provisions of this §573.30 adopted to be effective June 14, 2012, 37 TexReg 4229