(a) A licensee shall use clear language in any advertising and public communication to specify the type of license the licensee currently holds.
(b) A licensee who uses the terms "doctor" or "Dr." in any public communication or advertising shall also clearly use the terms "doctor of chiropractic," "D.C.," "chiropractor," or "chiropractic" in the public communication or advertising.
(c) An individual may not identify the individual as a "doctor of chiropractic," "D.C.," or "chiropractor" in any public communication or advertising without holding an active Texas license except as allowed by subsection (d) of this section.
(d) An individual who has earned a chiropractic academic degree but is not licensed in Texas may use the academic title in advertising or public communications if the advertising or public communications makes clear the individual is unlicensed by prominently modifying the terms "doctor of chiropractic," "D.C.," or "chiropractor" with language such as:
  (1) "retired;"
  (2) "pending licensure in Texas" (only if the individual has submitted an application to the Board);
  (3) "not licensed in Texas;" or
  (4) "unlicensed in Texas."
(e) A licensee shall identify by name any board certifying the licensee's professional credentials in any public communication or advertising using the term "Board Certified" or similar term.
(f) A licensee may not state in any public communication or advertising that the licensee is "Board Certified" by the Texas Board of Chiropractic Examiners.
(g) An individual violating this section is subject to disciplinary action.

Source Note: The provisions of this §77.3 adopted to be effective December 9, 2021, 46 TexReg 8252