(a) Introduction.
  (1) High school students enrolled in Visual Media Analysis and Production will interpret various media forms for a variety of purposes. In addition, students will critique and analyze the significance of visual representations and learn to produce media messages that communicate with others.
  (2) For high school students whose first language is not English, the students' native language serves as a foundation for English language acquisition and language learning.
  (3) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.
  (4) The essential knowledge and skills as well as the student expectations for Visual Media Analysis and Production, an elective course, are described in subsection (b) of this section.
(b) Knowledge and skills.
  (1) The student recognizes/interprets visual representations as they apply to visual media. The student is expected to:
    (A) identify the historical development of visual media;
    (B) distinguish the purposes of various media forms such as information, entertainment, and persuasion; and
    (C) recognize strategies used by media to inform, persuade, entertain, and transform culture such as advertising, perpetuation of stereotypes, use of visual representations, special effects, and language.
  (2) The student analyzes and critiques the significance of visual representations. The student is expected to:
    (A) evaluate the persuasive techniques of media messages such as glittering generalities, associations with personalities, logical fallacies, and use of symbols;
    (B) compare and contrast media with other art forms;
    (C) analyze techniques used in visual media;
    (D) explore the emotional and intellectual effects of visual media on viewers; and
    (E) recognize how visual and sound techniques convey messages in media such as special effects, editing, camera angles, reaction shots, sequencing, and music.
  (3) The student produces visual representations that communicate with others. The student is expected to:
    (A) use a variety of forms and technologies to communicate specific messages;
    (B) use a range of techniques to create a media text and reflect critically on the work produced; and
    (C) study the relationship between subject matter and choice of media for presenting that subject.

Source Note: The provisions of this §110.49 adopted to be effective September 1, 1998, 22 TexReg 7549; amended to be effective August 22, 2011, 35 TexReg 3261